(Reuters)- Netflix's hit science fiction series "Stranger Things" comes to life in a pop-up store in New York's Times Square, featuring renditions of the show's iconic settings like Joyce's living room, the Upside Down, the Palace Arcade and the Starcourt Mall.

"Stranger Things: The Official Store" manager Kelcey Oconnell said the immersive shop is packed with people every day simply because "they love 'Stranger Things. It's just about, 'Let's go. Let's see. Let's take a picture in Joyce's living room or in the Russian lab,' or any of those kinds of places. And maybe you get to pick up something that you really, really like."

The store has collectible action figures, mugs, shirts and memorabilia for sale.

"I want to buy everything. Might have to take out a second mortgage on the house, but it'll be worth it," said customer Michael Cronin.

"Stranger Things" became an overnight success for streaming service Netflix, when it was launched in 2016 with a supernatural demon called a Demogorgon terrorizing the town of Hawkins, Indiana, town boy Will Byers's (Noah Schnapp) disappearance, a mysterious, tormented girl with superpowers, Eleven (Millie Bobby Brown) and a decaying parallel universe called the Upside Down set in the '80s.

The pop-up store opened on November 6, dubbed "Stranger Things Day," when Will Byers disappeared on Nov. 6, 1983.

Created by the Duffer brothers, Matt and Ross, the series has been nominated for Emmys, Golden Globes and won the best ensemble in a drama series at the SAG Awards in 2017.

"I love it. I'm waiting for season 4. I'm just waiting for it. I love it," said customer Xiomara Chavez.

Season 4 of "Stranger Things" will be released on Netflix next summer.